Case Study

Karam Furniture Labs × N Squared

A full production sprint for a Cairo workshop scaling from workshop to showroom.

Services Provided

Art Direction, Photography, Video

Duration

3 Weeks

Deliverables

24 Photos · 3 Reels · Copy

A finished wooden dining table paired with matching chairs in a sunlit studio

Karam Furniture Labs came to us with a workshop full of craftsmanship and a showroom with nothing to show for it. Over three weeks we rebuilt their visual language from the workbench up: joinery details, editorial interiors, and a reel that plays the grain of the wood like it's the whole story.

Hand tools organized on a workshop wall rack

Macro detail of natural wood grain texture

A wooden chair resting on a hardwood floor

A dark padded armchair with a wooden frame

Have a collection worth telling this way?

Get in Touch