The Studio
From blueprints to broadcast.
N Squared is not an agency. It’s Nardine Nasser, an architect’s eye, and a decade spent learning how furniture is made and how it’s seen.
Her path didn’t start with a camera. It started with buildings, moved into the kitchens and furniture inside them, then into managing the social presence of design brands at scale, and finally into running content in-house at Tekton. N Squared brings all of that back to one person, working directly with furniture designers who want the same care she once gave someone else’s brand.
The Journey
Architecture
Nardine trained as an architect first, learning to read a space before she ever learned to read a room for a photograph. Proportion, material, and light were the vocabulary she started with.
Kitchens & Furniture
That training found its first commercial home designing kitchens and furniture: the pieces people actually live around, close enough to the material to know how a joint should feel under a hand.
Social Media Management
Watching well-made pieces get represented badly online pulled her toward the other half of the job. She began managing social media for design and lifestyle brands, building out accounts including Trifactory among others.
Tekton
That experience led to Tekton, where she ran the company's entire social media presence: strategy, content, and the discipline of keeping one voice consistent across every platform, every week.
Freelance & N Squared
Freelancing came next, working directly with brands and designers who wanted that same level of care without an agency in between. N Squared is what that practice became once it had a name.
How a project runs
Learn the Piece
Time in the workshop with the maker, understanding the material and the decisions behind it before a single frame is planned.
Build the Set
Light, styling, and a shot list built around what actually shows the work, not a generic template.
Shoot & Direct
One person on set from call time to wrap, directing every frame and every take.
Edit & Deliver
Grading, sequencing, and captions handed off ready to publish, in the studio's own voice.